Merch with a Mission.
At JPN Guides, we’re not just planning your next trip to Japan... We’re reimagining how that journey feels, smells, looks, and impacts the world around it.
Every item in our shop tells a story. From hand-poured candles using real hinoki cypress to wearables inspired by esoteric Japanese “shadow companies,” our designs aren’t just for travelers. They’re for thinkers, dreamers, and explorers who crave meaning with their souvenirs.
We make what we’d actually use—things that feel good in your hand, spark curiosity, and make traveling smoother. Most of our products are made either in Japan or the U.S., and every purchase supports our mission.
When you buy JPN Guides merch, you’re directly supporting our mission to fix the broken cycle of Japanese tourism. We're talking rural revitalization, smarter travel, and reshaping how tourists are seen. Your support helps us fund educational resources, language and culture crash courses, and custom travel planning that takes people beyond the Golden Route. Look good, do good, and help us rewrite the story... One adventure at a time.
- Michael Zislis II