Your U.S. Market-Development Partner.
日本企業の米国市場進出を、現地で動かすパートナー。
JPN Guides helps Japanese companies understand American customers, localize their value, develop the right relationships, and turn U.S. market interest into commercial opportunity.
JPN Guidesは、日本企業の商品・サービスが米国市場で正しく理解され、選ばれ、商機につながるための市場開拓を支援します。顧客理解、ローカライズ、現地パートナー開拓、販売チャネル構築まで、米国側の視点から伴走します。
Translation Is Not Market Entry.
翻訳だけでは、米国市場に は届きません。
Translated
Your English may technically be correct.
Understood
But does an American customer understand why it matters?
Purchased
And does your market actually know how, where, and why to buy it?
Japan.
日本。
↓
Product
Story
Craft
Technology
Hospitality
Culture
JPN
Guides.
↓
Interpret
Position
Connect
Activate
Learn
U.S.A.
アメリカ。
Customers
Partners
Channels
Sales
Opportunities
Who We Help.
対象となる企業 ・組織
Travel & Hospitality
Japanese tours, hotels, regional programs & experiences.
Food & Consumer Products
Products that are strong in Japan but need better U.S. positioning and channels
Beverage
Sake, spirits, wine, RTDs and related products working through compliant trade partner
Technology
Japanese companies looking for U.S. customers, partners, or market visibility
Industrial & Automation
Companies needing U.S.-Japan business relationships, meetings and technical movement.
Institutions
Tourism organizations, airlines, cultural groups and business organizations.
What We Do.
JPN Guidesの支援内容
1 / Market Readiness
Should you enter the U.S. now?
We examine the market, customer, positioning, channels and risks before you commit major resources.
2 / Localization & Activation
Make your value understandable in America.
Product selection, positioning, messaging, sales materials, digital presentation and initial market activation.
3 / Strategic Partnerships
Find and develop the relationships that matter.
Target identification, outreach strategy, meeting preparation, facilitation and commercial follow-through.
4 / U.S. Market Representation
Build an American presence before building American headcount.
JPN Guides operates as an ongoing U.S. market-development resource for your company.
5 / Trade & Market Access
Build demand while qualified specialists handle regulated execution.
We develop the product, customer and channel opportunity while licensed partners handle regulated import, logistics, distribution or compliance functions where required.
01 Discover
Is the opportunity real?
Why JPN Guides?
JPN Guidesが選ばれる理由
日本とアメリカでは、ビジネスの考え方も、価値の伝わり方も異なります。私たちは、その両方を理解しています。
JPN Guidesは、日本への深い理解と米国市場での実践的な視点、現地ネットワーク、そして行動力を組み合わせ、日本企業ならではの価値を守りながら、アメリカの顧客やパートナーに伝わり、ビジネスにつながる形へと橋渡しします。
JPN Guides combines Japanese cultural fluency with American market judgment, real relationships, and hands-on execution. We help preserve what makes a Japanese company valuable while making that value understandable, relevant, and commercially actionable in the United States.
01
Japan Fluency
日本への深い理解
We understand how Japanese companies communicate value, make decisions, and build long-term relationships.
03
Real Relationships
現地で築いたネットワーク
Our relationships across hospitality, travel, food, business, events, and Southern California create access to real market conversations.
02
American Customer Engagement
米国市場・顧客への理解
We interpret your product through the expectations, buying behavior, and priorities of American customers and partners.
04
Field Execution
現場での実行力
We don't hand over a presentation and disappear. We test, learn, follow through, and keep opportunities moving.
Meet the Team
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CEO / Co-Founder
Michael Zislis II
マイケル・ジズリス
Michael leads strategy, positioning, hospitality access, and high-level commercial relationships. His focus is helping Japanese companies understand how their value translates to American customers, partners, and decision-makers.
米国市場での戦略設計、ポジショニング、ホスピタリティ分野でのネットワーク構築、戦略的パートナーシップを担当。日本企業の価値を、米国の顧客やパートナーに伝わる形へと整理し、商機につなげます。
SGO / Co-Founder
Phil Baranchik
フィル・バランチック
Phil leads U.S. market development, relationship building, field intelligence, and sales execution. He specializes in identifying opportunities, opening the right conversations, and moving partnerships from introduction to action.
米国市場開拓、現地での関係構築、フィールドリサーチ、営業活動を担当。市場機会を見極め、適切な企業や担当者との接点をつくり、関係を具体的なビジネスへと前進させます。
Clear Roles. Qualified Execution.
JPN Guides specializes in market development, localization, strategic relationships, positioning and U.S. commercial development. Where licensed import, customs, legal, regulatory or distribution services are required, those functions are performed by appropriately qualified partners.